Our Story
The Bluebeards Revenge Returns
Bold rebranding for our barber-grade male grooming product range
The Bluebeards Revenge, the iconic name in male grooming, is delighted to showcase its bold new look. Having undergone a comprehensive rebranding, the new look and feel of the entire product range marks a significant evolution in its brand identity. As well as a reimagined logo and updated packaging, the rebranding paves the way for the introduction of a host of exciting new products to its existing barber-grade shave, beard, hair and body grooming range early next year.
New look, same barber-grade quality
Established in 2010, The Bluebeards Revenge originated in the South West of England and was founded with a rebellious spirit and a commitment to quality and sustainability. Its products have been used by professional barbers and well-groomed consumers across the globe ever since, enabling customers to achieve professional results in their own homes.
While the look of the products has changed, customers can be reassured that high-quality formulations that have made The Bluebeards Revenge products so popular and effective remain the same. The brand’s extensive range of shaving essentials and accessories, skincare solutions and hair care products continue to deliver the exceptional performance that customers have come to expect.
Commitment to sustainability
As part of the rebrand, The Bluebeards Revenge is emphasising its renewed dedication to sustainability. The new packaging is eco-friendly, with the distinctive blue bottles now made from recycled materials to help reduce the brand’s environmental footprint. The entire product line is cruelty-free, vegan-friendly and paraben-free, which aligns with the growing demand for more ethical grooming products and clean beauty.
“We’re excited to launch our refreshed brand to longtime users and new customers alike,” said Barry Tong of The Bluebeards Revenge. “We’re extremely proud of our heritage and loyal customer base, but we also recognise the importance of staying ahead of the curve in the male grooming industry, delivering innovative, high-quality products to consumers. This transformation reflects our commitment to offering products that are effective while being mindful of their impact on the environment and society.”
“We recognise that customers want to achieve salon results in their own homes without breaking the bank and so the full range is available to buy online at an incredibly reasonable price point. As well, we’re very excited to expand the range in 2025 with the addition of some fantastic new products.”
Stay tuned!